EMPLOYER BRANDING

BRANDING-AS-A-SERVICE

Introducing TalentMinded’s transformative Branding-as-a-Service solution! The first subscription based employer branding solution for companies of all sizes.

THE CHALLENGE

Employer Branding is no longer a nice to have. Developing a strong employer value proposition (EVP) and employer brand is one of the most powerful tools in today’s recruiter toolbox. Many companies however lack the skills, capability or capacity to build and execute branding strategies effectively.

This gap is costing companies money in lost time and productivity as they struggle to keep up with hiring needs and business expectations. The demand for recruitment marketing and employer branding is expected to double over the next 5 years - are you ready?

WHAT’s HAPPENING?

When it comes to creating and implementing high impact employer branding and social media strategies, many companies fall short. Some of the most common challenges:

  • Recruiters aren’t marketers or creative writers

  • Recruiters are over capacity and don’t have time to be strategic

  • Marketing teams doesn’t trust TA/HR to own employer branding

  • Teams struggle to demonstrate the ROI or measure outcomes

  • Your EVP is either too generic or too aspirational

  • Over reliance on the consumer brand to drive talent pipelines

  • You are stuck waiting for the perfect timing - “we’re not there yet”

OUR SOLUTION

We help you create, amplify and activate your unique employer value proposition to drive the right candidates to the top of your hiring funnel.

THE RESULTS:

Branding-as-a-Service (BaaS) is a monthly employer branding and recruitment marketing subscription service that offers a robust suite of support services including but not limited to:

  • Writing job ads and boilerplates

  • Creative content creation (i.e., blogs, storytelling, testimonials, articles, etc.)

  • Graphic design

  • Video (from script to production)

  • Social media and digital strategies (including media buying)

  • Career site development and/or refresh

  • Posting and distribution

“We engaged TalentMinded for a number of strategic branding initiatives and we’re more than happy with the results. Not only did they help us build a high impact strategy they helped shift the mindset of our key stakeholders internally. Working with TalentMinded has created new pathways and a renewed learning on social media branding for my team.”
— Tanpreet Sachar, Manager, Talent Acquisition, William Osler Health System

HOW IT WORKS

There are three key components to our subscription service: Implementation & Onboarding, Monthly Managed Services, Data Reviews & Analytics. We’ll work with you to build a monthly support package, based on your hiring goals and your budget. Once in place, we’ll manage to an editorial strategy and specific program targets.

  • Set up is critical to the success of our partnership. We will facilitate a kick-off meeting with key stakeholders to establish processes and sync up our engagement.

    We will develop a deep understanding of your brand guidelines, build trust with your marketing/communications teams and establish priorities.

    We conduct an external scan of your talent competitors and provide an EVP report for comparison and to establish a baseline to measure outcomes.

    We will craft content for approval and align on the strategy.

    Total time commitment from the company is 4-5 hours.

    Implementation takes 2-3 weeks to complete.

  • Depending on your package you will receive a minimum of one new content piece per month, one new employee or leadership spotlight and two new employee (or impact) testimonials per month.

    During the first month we will also refresh your job ad boilerplate.

    We will assist in monitoring employer reputation pages and suggest strategies for improvement.

    We will assist with media buying where needed and help post and promote all social media and recruitment marketing activity.

    We provide ongoing advisory and deliver new ideas regularly.

  • We are passionate about data. We will provide monthly dashboards to track and measure overall activity and outcomes.

    We will meet regularly to discuss program performance, conversion metrics as well as recommendations and strategies to stay competitive.

OUR VALUE PROPOSITION

We deliver more sustainable, quality hiring outcomes for our customers. When you work with TalentMinded, you will gain access to deep expertise in employer branding, including working with our Chief Storyteller.

Our solution also offers the consistency you need to make a true impact on your target audience without breaking the bank. We will scale up or down as needed, adding special projects like Career Fairs, Bootcamps and other experiential or specialized strategies to drive results.

You will sleep better knowing that our team is on top of your employer branding and outpacing your talent competitors.

WHAT OUR CLIENTS SAY

“Since working with TalentMinded and creating a monthly employer branding strategy and editorial calendar we have seen a 12,000+% increase in our social media followers! We never expected the results to be this outstanding. The outcome has been a steady pipeline of awesome new hires and reduced time to hire overall.”

A.B., CMO, Technology Software Startup

PRICING

We believe in being open and transparent about our pricing and delivering services that are accessible to organizations of all sizes and stages in their talent acquisition journey.

Monthly BaaS services start at $5,000 per month CAD. Contact us to learn which package is the right fit for you.